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Lead Generation #1 - Why Target Marketing Will Create Profits
from: On-Line?Leo Hanes
Principle #1: Why would somebody ever communicate with you, or
read your ads or articles?
- are they business builders like yourself?
- are they product customers?
- You decided who your target market is going to be!
Lead generation is a combination of all three core internet
marketing principles, traffic generation, list building, and
sales copy writing, as no one principle will succeed by itself -
it is like a stool that stands on 3 legs, take away any one leg,
it falls over
Lead generation is a very specific process that starts first by
deciding who you want to communicate with.
Remember leads are generated for the sole purpose of creating
profits online for your business, and one of the best methods of
lead generation for your own leads is through article marketing.
You will be writing articles to communicate with somebody that
is already interested in your target market that you publish
your articles in. Since you are targeting somebody who has
already demonstrated they are capable of buying, have bought
similar items from the competition, or want your offer they will
sign up, and buy in much higher numbers that visitors from
simply site promotion.
After reading your articles, if they like your style, and your
offers they are very willing to give you their contact
information when they get to your capture page on your web site.
So if you intentionally will start off to generate leads from a
target market instead of simply promoting your web site, your
methods of advertising, communicating, requesting information,
making your offer, asking for their order, and after sales
communicating will all automatically change for the better for
you.
Why is somebody communicating with you, or reading your ad?
Answer this question before you select who your target market
will be.
Do you see the subtle difference between a lead that you
generated yourself compared to a lead that you bought, or a lead
that found your website doing a search for information?
Principle - This is [why] a tactic works compared to [how] a
tactic works!
About the author:
I just completed my brand new guide "Learn How to Breath Life
into Your On-Line Business Fast". Download it Free here now:
ine.html "> - Learn The Art of Creating Profits On-Line
Leo Hanes is an experienced full time internet marketer, who
has written a number of articles on the principles of lead
generation and creating profits online.
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