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3 Rules For Creating Leads For Mlm Distributors
from: Dale CalvertIt is predictable, you get involved with a MLM Opportunity, you
blow throw the people you know letting them know about your
products and opportunity ....NOW WHAT?
How do you find more people to talk to? Unfortunately a great
deal of newbie distributors start buying MLM leads from various
lead companies. This is the wrong move! MLM Lead companies at
their BEST offer inconsistent leads.
Until you have Master How to create your own leads, why would
you spend your hard earned money on leads? I talk more about
this concept at
I am not against MLM lead generation programs. They have there
place, after you have mastered how to create leads in your local
market. When I first started in the industry, there were no such
thing as a Network Marketing Leads company so we were forced to
learn how to create our own leads, there were no shortcuts.
If this makes sense, let me share with you 7 Rules to follow
when creating leads for Network Marketing distributors in your
local market.
Rule #1 Set up a voicemail "Ad Box". Some companies provide
voice mail boxes for their distributors. If yours doesn't look
in your local yellow pages under voice mail. ALL of your
advertising and promotion materials should have this phone
number listed. This way you can contact all when you are focused
and in control. The worst thing in the world is trying to
communicate the benefits of a power business with babies
screaming, dogs barking or other distraction going on in the
background.
Rule #2 Leave the right message on your Ad Box. I have tested
this many times over the years. This is absolutely undebatable.
Your message should say
"Thank you for responding to our National Advertising Campaign,
at the sound of the tone, please leave us your name, address,
phone number and email address and one of our representatives
will contact you as soon as possible"
I know some leaders believe in 3 minute sizzle lines, or full
blown conference calls. Don't take there advise. ANY THING YOU
SAY ABOUT YOUR COMPANY, PRODUCT OR OPPORTUNITY AT THIS POINT
WILL ONLY DECREASE the number of people that leave you there
data! PERIOD! Your goal is to collect contact info, not tell
them anything about your products or opportunity.
Rule # 3 Blitz your Market. Now that you have your lead box set
up properly you want to get your information into the market
place EVERYWHERE! Blitz your market with promotional materials.
HERE ARE A COUPLE OF IDEAS TO GET YOUR LEAD BOX HUMMING
Drop Cards, also known as sizzle cards, every network marketer
should be using these, the best we have found are the ones that
look like $100 bills and available at
Bulletin Board Flyers Every community has public bulletin boards
where people are selling cars, giving away kittens, etc. You
should have promotional flyers on every bulletin board within
your community. IT'S FREE ADVERTISING!
LOCAL CABLE TV CLASSIFIEDS. Many communities have local
scrolling classified ad sites. You will be shocked how cheaply
you can advertise on these sites, check them out.
You can also use:
* Local Newspaper Advertising * Door Hangers * Library Book
Promotions * Trade Shows and Fall Festivals * Become a Welcome
Wagon Sponsor
And much much more. To learn 21 different ways to create leads
in your local market you can visit
The bottom line is after you master lead generation in your
local market you can duplicate these methods throughout your
entire organization and everybody will be much better off with
these types of promotions, instead of wasting money buying
leads.
About the author:
Dale Calvert is the CEO of Calvert Marketing Group a
training,consulting and coaching compamy for the MLM Industry.
You can get a free copy of his 3 hour audio training
"Confessions of a Network Marketing Millionaire" at
http://www.MLMHelp.com
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